What’s the purpose of brand purpose?
Terry Smith – a bland name for such an outspoken uber-rich mega-fund manager – was not a happy man. Fundsmith Equity, the operation he runs from his sunny Mauritian idyll, had
The Loss of Creativity in the Industrialization of Marketing
A guest post by Alexandra Ross, who has a degree in Creative Writing from the University of Massachusetts Lowell The most common reactions I get when telling people I graduate
Trick or treat for Christmas
I was sitting at home with a pumpkin, a sharp knife and a plan to create a menacing grimace. But I didn’t need to carve anything at all to create a truly terrifying expressio
007 shakes and stirs brands into life
Bond… James Bond… gives a stellar cast of international brands a license to thrill their customers with glamorous high octane stories. Supercars screech, vintage champa
Ready… steady… wait… actually go!
After a year’s delay, the starting gun finally sounded in Japan and the Covid-hit Olympics burst into life with the world’s finest athletes battling to transform years
An electrifying marketing stunt
After more than 160,000 miles, our Volkswagen Passat is showing its age – unsightly dents and odd grumbles from the trusty engine that is yet to break down – so I reluctantly s
The Rising Popularity of Podcasts
Over the past few years, podcasts have risen in popularity. If we take a look at the US, 37% of people in 2020 had listened to a podcast in the previous month, up from 27% in 2018
The Marketing Super-Fail of Soccer’s Super-Rich
On Wednesday night the soccer world will be focused on Porto’s magnificent Estádio do Dragão, Portugal, where Manchester City and Chelsea will fight for the right to lift t
Paragon ranks among highest-scoring businesses on Inc. Magazine’s annual list of best workplaces for 2021
NEW JERSEY – MAY 12, 2021 – Paragon Public Relations (“Paragon”) has been named to Inc. Magazine’s annual list of the Best Workplaces in 2021. The exclusive list is the r
Taglines – because they’re worth it
Walmart’s tagline ‛Save Money. Live Better.’ is nuts-and-bolts effective. Short and to the point. Four words, two ideas. And it says almost everything you need to know about