007 shakes and stirs brands into life
Bond… James Bond… gives a stellar cast of international brands a license to thrill their customers with glamorous high octane stories. Supercars screech, vintage champa
Ready… steady… wait… actually go!
After a year’s delay, the starting gun finally sounded in Japan and the Covid-hit Olympics burst into life with the world’s finest athletes battling to transform years
An electrifying marketing stunt
After more than 160,000 miles, our Volkswagen Passat is showing its age – unsightly dents and odd grumbles from the trusty engine that is yet to break down – so I reluctantly s
The Rising Popularity of Podcasts
Over the past few years, podcasts have risen in popularity. If we take a look at the US, 37% of people in 2020 had listened to a podcast in the previous month, up from 27% in 2018
The Marketing Super-Fail of Soccer’s Super-Rich
On Wednesday night the soccer world will be focused on Porto’s magnificent Estádio do Dragão, Portugal, where Manchester City and Chelsea will fight for the right to lift t
Paragon ranks among highest-scoring businesses on Inc. Magazine’s annual list of best workplaces for 2021
NEW JERSEY – MAY 12, 2021 – Paragon Public Relations (“Paragon”) has been named to Inc. Magazine’s annual list of the Best Workplaces in 2021. The exclusive list is the r
Taglines – because they’re worth it
Walmart’s tagline ‛Save Money. Live Better.’ is nuts-and-bolts effective. Short and to the point. Four words, two ideas. And it says almost everything you need to know about
To reroute or not to reroute? That is the marketing question…
At a cold Raymond James Stadium in February, 25,000 fans watched Tom Brady employ his unique talent – a mesmeric ability to find time where none exists and then find runners yet
Job Search During a Pandemic: Advice for the Class of 2021
Job search tips, tricks, and advice to the class of 2021, as they become college graduates and begin searching for a first real job and launch their career in a pandemic.
Attack of the Bitmojis: Who’s Who? 🏆
Code red! Paragon has been taken over by Bitmojis… again! Can you help us figure out who’s real and who’s a Bit in disguise? Vote for the employee that looks the