B2C versus B2B… it’s the same difference!
The world of marketing is dominated by the B2C sector – especially when gurus espouse their theories and illustrate them with fancy examples – while the B2B side of the industr
‘Go woke, go broke’ not true… it’s official
To be woke or not to be woke, that is the hot topic facing many marketing departments. Is it best to create compelling but complex brand campaigns that focus on issues of social in
The Olympics – a classic brand with a golden future
The American Noah Lyles won the Olympic 100m gold by millimetres in the most competitive final of all time. The spectacular finish – all eight men finished within 0.12secs of the
Wish you were here! Paragon at Consensus 2024
By Tom Murphy and Joni Medzadourian There’s no denying that Consensus is the world’s largest (over 15,000 attendees this year!) and most influential conference for crypto, bloc
Life in the sponsorship fast lane
Model Heidi Klum is strolling around but there’s leggy competition from Emily Ratajkowski. Over there is Joe Jonas, one of the singing brothers. Hollywood’s Furiosa herself, An
World Cup Madness
Qatar and Ecuador kick off the FIFA Men’s World Cup on November 20 at the brand new Al Bayt Stadium with an estimated global audience of five billion expected to join the four-we
Marketing sustainability successfully… and sustainably
Lord Nelson stands (on one leg) atop Trafalgar Square and surveys (with one eye) a grey and drab cityscape of slate grey buildings, grey pigeons, traffic jams and solemn commuters.
Paragon Public Relations and Your Partners, LTD Team Up to Accelerate Digital Asset Clients’ Growth
Partnership to deliver a full range of business services to crypto, blockchain and emerging technology clients Hoboken, NJ and Hamilton, Bermuda, May 10, 2022; Paragon Public Relat
An electrifying marketing stunt
After more than 160,000 miles, our Volkswagen Passat is showing its age – unsightly dents and odd grumbles from the trusty engine that is yet to break down – so I reluctantly s
How Well Do You Know Paragon: Workplace Astrology Edition
How well do you know your Paragon PR team? When it comes to the workplace, everyone operates differently, and zodiac signs help us define our strengths, weaknesses, desires and fea