The Social Release
It’s become a clichéd David vs. Goliath bout: the news release vs. social media. For the first time however, we can’t be sure which is slinging the stones and which is the doo
How to choose a PR agency
Not all public relations companies are created equal, therefore it is important to have a checklist when choosing an agency. After all, this team will be the public face of your bu
Food for Thought
Whether you are in finance, fashion or food, if you have visibility with the media, your firm’s image can tarnish in a matter of seconds after a slip of the tongue or a bad marke
Top Five Reasons Public Relations is a Smart Choice
New companies don’t always reserve space in their start-up budget for public relations. Instead, they leave promotion to word of mouth or worse, rely on the belief their work wil
Why Reputation Matters More Than Longevity
When I left my last job to form Paragon, technically I had been working for the same company – Thomson Corporation – for 25 years. It’s nothing to shout from the