‘Go woke, go broke’ not true… it’s official
To be woke or not to be woke, that is the hot topic facing many marketing departments. Is it best to create compelling but complex brand campaigns that focus on issues of social in
Wish you were here! Paragon at Consensus 2024
By Tom Murphy and Joni Medzadourian There’s no denying that Consensus is the world’s largest (over 15,000 attendees this year!) and most influential conference for crypto, bloc
10 Dance Competition Mantras That Mirror Your Marketing Campaign Strategy
As someone deeply entrenched in both the dance world and the marketing world, it’s becoming increasingly apparent to me how intricately similar these two seemingly different sphe
Super Bowl’s MVI – The Most Valuable Influencer
There will be two questions on everyone’s lips before the pigskin is kicked high into the Nevada air above the Allegiant Stadium, Las Vegas, to start the high-octane thrills and
How to capture a virtual audience… NBA style!
You don’t have to own $100,000 court-side seats to love the NBA. The virtual experience – which has been creatively sliced and diced and repackaged across digital media –
The Importance of Messaging and Juneteenth
Over the last few weeks, we’ve seen some brands attempt to honor Juneteenth, with less than favorable results. Walmart, under its Great Value brand, released a “Celebration Edi
How Gen Z is Changing Journalism
As a new generation enters the workforce, it’s only natural for them to cause a stir – however, it’s clear to many that Gen Z is not just stirring, but shaking, the entir
Social Media Do’s and Don’ts
Social media has become a staple in many people’s lives, whether it be for business or for your own personal enjoyment. When it comes to the business side of social media, there
#HowTo Write a Good Hashtag
All brands dream of the moment their carefully-crafted content campaigns suddenly take off and set social media alight. Marketing teams can then sit back and relax as an expanding
Paragon Pets: Match the Pet to the Paragonian
At Paragon, we take any opportunity we can get to boast about our pets. Therefore, in the spirit of National Pet Day (4/9), we asked the team to share the cutest picture of their f