Perspectives from the field: 3 practical tips to perform better through transitions
In recent weeks, it seems that everyone I speak with is in some kind of major transition – either job-related, personal or both. Re-organizations, job changes, weddings, babi
How to make a PR professional uncomfortable
Are facts merely pieces of information, to be played like chess pieces, when we feel they are to our advantage? Or should the truth be our moral compass, guiding our moves, regardl
What’s in a Name? (The Trend of De-branding)
What’s in a brand name? Is that how customers recognize a brand, by its name? Or do they associate a brand more with its logo, the visual representation of the company’s identi
5 Business Lessons from an Unexpected Long Walk
Over the weekend, I set off with our three dogs for a routine walk across the beautiful Wiltshire countryside. It was a largely sunny day, and the fields were lush and welcoming. A
The Future of FinTech: Where’s the Next Hub?
The emergence of financial technology, or “fintech” as it has become universally known, has been rapid and widespread. From high-speed trading to cloud infrastructure, it has b
Building your brand in uncharted territory
Launching or expanding your brand in uncharted territory is an exciting endeavor that can reap great rewards over the long term. But it is important to confront the potential risks
It’s All in the (Event) Details
Event sponsorships play a significant role in any company’s marketing strategy – and their ROI increases exponentially with the right preparation. The major steps of pre-co
Measuring your business value beyond marketing tactics
At least once a year (if not per quarter), “the powers that be” will inquire on how your marketing efforts are being measured and whether or not they’re effective. From campa
The Perfect Media Interview
Media interviews are a power tool used to garner exposure for your brand and position you as a thought leader in your industry. Paragon’s Geena De Rose and P.J. Kinsella offe
The Office Worker’s Guide to Beating Workplace Stress
Work can be stressful. With multiple tasks to accomplish, it’s easy to neglect your physical and mental well-being. This goes beyond respecting your lunch hour – it’s abo