Why less could be more in influencer marketing
An army of ‘micro-influencers’ could be more valuable as a means to generate brand awareness and advocacy than a single, big-hitting influencer. We look at the role micro-influ
It’s time for your mid-year marketing check-up
I’d rather not say that July is winding down, but summer once again seems to be flying by! As we all try to make the most of our remaining summer plans, believe me when I say tha
The Branding Genius of Pokemon Go
Pokemon Go, a free mobile gaming app that uses augmented reality to allow users to catch, train and battle Pokemon in the ‘real world’, is the newest app to take the world by s
8 Internship Lessons, As told by The Office
As my first month of being a Paragon intern comes to a close, I feel as if I have already learned so much. There is a lot more that goes on in the day-to-day public relations world
Learning to respect your hour
While the corporate culture of many organizations has embraced the importance of proper physical and mental care for employees (often over-the-top, looking at you, Google), many 9
How do I explain Brexit to Americans?
On Thursday last week, a narrow majority (52%) of the British electorate voted to leave the European Union. Early signs indicate this choice was every bit as dangerous as ‘Leaveâ
Podcast: The Challenges in PR
The PR industry is rapidly changing and facing new challenges. In the first podcast of our new monthly show, Reputation Matter or #RepuMatters, digital expert Chris Lee interviews
Good Grammar: Does It Even Matter Anymore?
The more I read the news these days, the more I notice that articles are full of errors. I am not referring to the actual reporting or fact-checking, although that is an extremely
With LinkedIn, Microsoft Can Create a Strategic Blockchain Advantage
Microsoft’s acquisition of LinkedIn comes as no huge surprise, as analysts – including Neil Doshi of Mizuho Securities (cl) – generally saw Microsoft or Salesforce as the two
What Flavor of News Do You Prefer? [INFOGRAPHIC]
Print and online media share individual and corporate stories with the public. They can influence people’s thoughts and opinions in order to persuade, inform or entertain. Th