Insights

Latest perspectives from the Paragon team

[INFOGRAPHIC] A guide to corporate philanthropy

Aug 7 2018

“Good actions give strength to ourselves and inspire good actions in others.” – Plato

The “good action” of philanthropy should be a priority for any company that wants to strengthen their public image, improve employee morale and inspire positive global change. Corporate social responsibility (CSR) is a company’s sense of responsibility towards the community and environment in which it operates. Charitable giving is a selfless action, but the personal and professional benefits are undeniable. Read more…

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A Perfect Pitch: Music to My Ears

Jul 30 2018

Everyone has that one song they can’t skip. The type of track that you can play on repeat and never get sick of listening to. As a hip-hop enthusiast, I have quite a few, but each one has something timeless that keeps me invested. Pitching clients to reporters is a bit like writing a song. Think about the four components of a hip-hop song: an intro, a hook, verses, and a beat.

Here’s how the basic structure of a song can make for a perfect pitch:

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5 top tips for writing blog lists – or listicles!

Jul 26 2018

The internet is packed with lists of bite-sized chunks of information that are simplistic clickbait designed to boost traffic, but a well-designed list of great content is a fantastic way to communicate.

From the Ten Commandments to Buzzfeed’s mind-boggling list frenzy, human history is filled with lists that have a fantastic capacity to grab and then focus our attention. Humans, it seems, are hard-wired to engage with lists and that means they are an excellent content marketing tool.

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I’ll drink to that!

Jul 24 2018

Last autumn, my wife, Colleen, and I invested in our local pub – along with 50+ other villagers. We lay claim to being the smallest community in the UK (160+ people) to own its own inn. After months of hard work by all, we recently got the good news that we’ve found the perfect tenants to run it. In early September, the newly named “The Winterbourne,” will open in the peaceful countryside of Winterbourne Bassett, Wiltshire with great real ales and a top-quality restaurant. So what are the lessons to be learned here?

I’d like to corrupt three cliches to answer that.

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Entering the New Era of Banking Stress Tests

Jul 2 2018

As technology and regulation continue to mold and catalyze a structural evolution in the banking sector, so must the commissions and administrations that oversee it.

Earlier this year, the Fed announced that it is considering an overhaul to its annual stress tests that are given to the United States’ largest banks, transitioning from a Pass/Fail grading system to a more comprehensive approach that would mandate a capital ratio as soon as 2019, as reported by Ryan Tracy at The Wall Street Journal last week.

Some believe this is a necessary step to ensure we do not encounter another economic crisis, but others remain skeptical of whether the tests truly gauge the integrity of our largest banks.

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Changing Methods of Marketing – From a Gaming Industry Perspective

Jun 28 2018

It would be incredibly difficult to find someone who has never played at least one video game in their life. The stereotypical view is that video games are made only for male teenagers and children – but this couldn’t be further from reality.

According to the Entertainment Software Association, in 2017 the average age of a gamer in the US was 35 – and 41% were female. This data is a clear indication that the industry is creating games that appeal to people from all walks of life. The gaming industry is now being increasingly used as a marketing channel. It’s no surprise that the sector is booming – in the US alone, the market was worth around $18.4bn (Statista, 2017), which provides an idea of the vast opportunities for marketing.

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Impact Investing: Going Beyond the Ticker

Jun 26 2018

Impact investing, it’s just what it sounds like, but is it really making an impact?

It takes years to acquire the skills needed to analyze extensive amounts of market data. Investors who wish to invest responsibly can now increasingly take advantage of the hard work and insights of analysts and portfolio managers who are bringing a range of compelling investment products to market.

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Who will win the marketing world cup?

Jun 21 2018

The 2018 FIFA World Cup has kicked off in Russia with 32 national teams fighting to win the coveted gold trophy. It is also the ultimate test of global sporting brands and their content strategies. In a tournament dominated by heavyweight spenders we believe there could be some surprise winners on – and off – the pitch.

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Webinar 101 [INFOGRAPHIC]

Jun 18 2018
Creative. Interactive. Global. Cost efficient. Real-time. On Demand.

These are just a few characteristics used to describe webinars. A webinar is a web-based video or audio conference that connects an individual or group host to a global audience. Professionals invest time into webinar research and planning because it is ultimately used as an educational business tool. For the hosting company, this results in an organic way to improve SEO while becoming known as “industry experts.” Adding a user registration step to the webinar process is also a great way to capture new leads and relevant industry contacts. Companies that publish webinar content have experienced a substantial increase in brand awareness, lead generation and overall credibility.

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GDPR – Sink or Swim

May 22 2018

Data-focused regulation by any other name would still be regulation. But will GDPR make a difference?

Can’t live with it, can’t live without it. A familiar refrain that seems to apply to many areas of life – love, vices, household appliances… you name it. But when it comes to the EU’s new General Data Protection Regulation (GDPR), which takes effect on 25 May (yes, this week), ‘can’t live without it’, isn’t an option.

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