The continuing decline of print cements case for online-based strategies
As one of the UK’s leading national papers goes online-only, the final warning has been served on traditional PR. Influence has been digitized and democratized, but this is an op
Three reasons business blogging works
The value of blogging for B2B companies was underlined this week by this piece. While the author demonstrates that almost nine in every ten B2B organizations uses content marketing
Globant Launches “The Never-Ending Digital Journey”
Sir Martin Sorrell, CEO of advertising giant WPP was among a star-studded line-up of executives attending the launch of Globant’s (NYSE: GLOB) deep-dive into the future of the di
Paid Media and PR: A Natural Partnership
The integration of paid media into PR is critical for effective communications in 2016. Here are five reasons why paid media and PR should form a symbiotic relationship.
A new website for a new era
Websites are more than shop windows. They are not simple content repositories; they are the embodiment of the soul of a business. Like scruffy shoes or unkempt hair, these first im
Corporate Culture: “I’m Kind of a Big Deal”
From revenue to the quality of products and services, many factors influence how outsiders see a brand. But what about the perceptions of the people on the inside? For them, it’s
Do Your Job
Part 2 of a 3-part series on changing the client service model I spent yesterday afternoon at Gillette stadium in Foxboro, Massachusetts, and it struck me that the New England Pat
Party like it’s 2000 (even if you’re not a Mets fan)
I’ll begin by assuring those who have known me for a long time that I haven’t abandoned the Phillies’ Phaithful for the Mets’ bandwagon. While I’m not a fan of the Mets,
Six Tips for Amateur Designers: An Infographic
Graphic design plays a primary role in the day-to-day life of our Marketing Manager, Erin Tye. About a year ago, she gave some tips and tricks for self-educated graphic designers t
A Quick Hello to SEO
What exactly is SEO? Is it helpful in growing your business? These are a few questions that might come to mind when you hear the term SEO. SEO stands for Search Engine Optimization