From Tinsel to Tech: How Holiday Marketing Has Evolved Through the Decades
‛Tis the season to be jolly and – if you’re a marketing professional – time to keep a close eye on the success or otherwise of your expensive TV and screen-based social med
B2C versus B2B… it’s the same difference!
The world of marketing is dominated by the B2C sector – especially when gurus espouse their theories and illustrate them with fancy examples – while the B2B side of the industr
Show me the moon
When I trained to be an actor I heard a brilliant phrase, attributed sometimes to Stanislavski, the founder of the Stanislavski Technique or method: ‘A good actor points at the
The art, science and risk of Super Bowl advertising
The Super Bowl is a glitzy sports and entertainment phenomenon that guarantees a viewership of 100 million in the United States alone. This year’s show at the US Bank Stadium in
What’s the difference between advertising and PR?
Although many may not believe it, public relations plays a part in almost every product, service or event that we hear about. But so does advertising. Many people have asked me, â€