Super Bowl LIX Recap: High Stakes and Unforgettable Ads
When the pigskin was launched high into the night sky above Caesar’s Superdome in New Orleans, an estimated 200 million people around the world watched with bated breath—not on
5 Trends Shaping the Future of Marketing
New technology has made creating content easier than ever. But creating content that stops people scrolling or switching channels has never been more difficult because competition
Should copywriters be concerned about AI?
AI copywriting tools have been around now for a few years, but there has always been a level of scrutiny as to their effectiveness at creating engaging and logical copy. When these
Seven marketing trends of 2022
It’s time to polish the marketing crystal ball and gaze into the mysteries of 2022. Fingers crossed, we’ll see the pandemic loosening its grip as we start to adapt to a new
Data lakes or fountains of knowledge?
Given the noise around IT transformation and innovation, the only surprise is that so few financial institutions seem to be embracing change with any obvious strategic commitment.