B2C versus B2B… it’s the same difference!
The world of marketing is dominated by the B2C sector – especially when gurus espouse their theories and illustrate them with fancy examples – while the B2B side of the industr
Show me the moon
When I trained to be an actor I heard a brilliant phrase, attributed sometimes to Stanislavski, the founder of the Stanislavski Technique or method: ‘A good actor points at the
The Evolution of Communications
In the early-1980s, I signed the Official Secrets Act and was shown into a room with a dozen middle-aged men and a secretary. My job was no more than a gopher but it gave me my fir