Businesses are like living organisms. They are created, they grow and they evolve, which means their approaches to media relations must similarly develop to achieve specific goals at each stage of corporate maturity.
Take a moment to think about your own organization. Is your business still flourishing, characterized by a spirit of entrepreneurialism, flexibility and creativity? Or, has your organization reached a more mature or even stagnant stage, often characterized by a sense of bureaucracy, a controlled environment and a defined hierarchy?
Tags: Brand Awareness, Corporate Journey, Media Relations, Public Relations, Startups