FT writer Laura Noonan does a great job pointing out the culture shock that many (most?) former bankers face when joining a startup. In her article yesterday, she also mentions how the change spotlights any fissures or weaknesses in an executive’s personality as, in effect, the safety net is pulled away. While I am sure these executives – a number of whom are our clients – have spent a lot of time thinking over this, have they put as much effort into isolating the true purpose and personality of their new firm? If not, it could prove costly.

Tags: brand, brand identity, Financial technology, FT, Laura Noonan, Marketing, Startup

While nearing my one-year anniversary working as an intern/part-time employee for Paragon Public Relations and approaching the end of my undergraduate career, I am faced with a unique situation I have never had: the end of the life I have known since starting pre-k at age 4. While the change from a full-time student to a full-time employee sounds intimidating, it is necessary to take on new challenges while continuing to grow. The same goes for a business. All brands should continuously change and rethink their strategies to ensure they meet evolving demands.

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Tags: brand identity, brand strategy, Change, Marketing, Messaging

In 2016, we’ve decidedly reached the era where the disruptive startups of Silicon Valley are weaving their way, with varying degrees of chagrin, toward corporate territory. Despite this, most have been able to retain their mantle of edgy cool – a remarkable testament to the power of a carefully maintained brand.

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Tags: brand equity, brand identity, Branding, design, Instagram, social media