Super Bowl’s MVI – The Most Valuable Influencer
There will be two questions on everyone’s lips before the pigskin is kicked high into the Nevada air above the Allegiant Stadium, Las Vegas, to start the high-octane thrills and
What’s the purpose of brand purpose?
Terry Smith – a bland name for such an outspoken uber-rich mega-fund manager – was not a happy man. Fundsmith Equity, the operation he runs from his sunny Mauritian idyll, had
A Time for Change
While nearing my one-year anniversary working as an intern/part-time employee for Paragon Public Relations and approaching the end of my undergraduate career, I am faced with a uni
Your Brand: Should You Dare to Compare?
I was recently watching a kid-friendly TV show with my family. One of those typical commercials came on comparing diaper brands in a side-by-side demonstration, using that curious