A Time for Change

Brand Change
May 3 2016

While nearing my one-year anniversary working as an intern/part-time employee for Paragon Public Relations and approaching the end of my undergraduate career, I am faced with a unique situation I have never had: the end of the life I have known since starting pre-k at age 4. While the change from a full-time student to a full-time employee sounds intimidating, it is necessary to take on new challenges while continuing to grow. The same goes for a business. All brands should continuously change and rethink their strategies to ensure they meet evolving demands.

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Your Brand: Should You Dare to Compare?

Comparing Brands
Apr 7 2016

I was recently watching a kid-friendly TV show with my family. One of those typical commercials came on comparing diaper brands in a side-by-side demonstration, using that curious blue liquid that is simultaneously poured out of two glass beakers. How much will each absorb…how quickly…? My daughter turned to me and said, “You know, I really hate those commercials.”

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