Measuring your business value beyond marketing tactics

Strategic Thinking
Aug 31 2016

At least once a year (if not per quarter), “the powers that be” will inquire on how your marketing efforts are being measured and whether or not they’re effective. From campaign to campaign, marketers are able to identify just where they are garnering the most traction, click-through rates, impressions, engagements, etc., and taking that even further to how many of these impressions have actually converted to a sale or at least the next stage in nurturing your leads. While this data is impactful and useful, is it really measuring the value these efforts are providing the business overall? In this blog, I will focus on how to communicate to your boss that your marketing efforts are paying off in multiple ways.

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