The Marketing Super-Fail of Soccer’s Super-Rich

May 18 2021

On Wednesday night the soccer world will be focused on Porto’s magnificent Estádio do Dragão, Portugal, where Manchester City and Chelsea will fight for the right to lift the Champions League Trophy – the most prestigious honour in club football. The trophy itself – 73.5cm tall and poorly proportioned – is not much to write home about. But the winner marches off with the bragging rights to one vital claim: being the best team in Europe. Read more…

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