Seven marketing trends of 2022
It’s time to polish the marketing crystal ball and gaze into the mysteries of 2022. Fingers crossed, we’ll see the pandemic loosening its grip as we start to adapt to a new
SERP Domination Equals Digital Success
In the absence of online visibility, it’s impossible to generate leads, win business, or impress shareholders. So, how do we go about improving exposure? We believe that SERP dom
Risk management in volatile markets
Counterpoint · EPISODE 5: RISK MANAGEMENT IN VOLATILE MARKETS In light of the novel coronavirus outbreak, Baton is seeing significant pressure on market structure. Firms are unabl
Data management is key to capital markets competitiveness
Counterpoint · EPISODE 3: DATA MANAGEMENT KEY TO CAPITAL MARKETS COMPETITIVENESS Data is at the heart of how the capital markets and its institutions will become more effective, e
Treasury market reforms must go further
The success of any market depends on confidence and trust, but nowhere more so than in the trading of US Treasuries. It’s the world’s biggest asset class – with over $15 tril
Data lakes or fountains of knowledge?
Given the noise around IT transformation and innovation, the only surprise is that so few financial institutions seem to be embracing change with any obvious strategic commitment.
Tools for Success in Financial Services & Fintech PR
Today’s financial markets operate at lightning speeds and are constantly monitored by regulators and compliance organizations to ensure there is a level playing field for all par
[Podcast] Fintech and Content
Content marketing is relevant in all industries, including fintech. Paragon’s VP of marketing, Melissa Even and digital expert, Chris Lee talk about why fintech companies should
The Future of FinTech: Where’s the Next Hub?
The emergence of financial technology, or “fintech” as it has become universally known, has been rapid and widespread. From high-speed trading to cloud infrastructure, it has b
News Cycle or Cycling News?
My daily train commute is simply structured, and frequently repeated. Email, Twitter, news digests. Lather, rinse, repeat. What’s becoming as equally repetitive, however, is the