At its core, Fintech, Emerging Tech, and Financial Services Public Relations and integrated communications is about helping your organization be noticed, understood, and sought after. However, in the absence of online visibility, it’s impossible to generate leads, win business, or impress shareholders. So, how do we go about improving exposure? Enter the Google Search Engine Results Page (SERP). We believe that SERP domination equals digital success. Read more…
Tags: communications, Digital Marketing, Emerging Tech, Fintech, Marketing, PR, Public Relations, Search Engine Results Page, SEO, SERP
Today’s financial markets operate at lightning speeds and are constantly monitored by regulators and compliance organizations to ensure there is a level playing field for all participants. Participants must ensure their operations are organized and buttoned-up, particularly their messaging and their brand image. With that in mind, managing public relations for firms in this sector – whether asset managers, fintech vendors, or tier-one banks – is no small task and requires a specific set of expertise, tools and strategies. Here are five tips that will help you successfully manage your client’s expectations and become a more well-rounded communications professional.
Tags: Finance, Fintech, Guidelines, Marketing, PR
Content marketing is relevant in all industries, including fintech. Paragon’s VP of marketing, Melissa Even and digital expert, Chris Lee talk about why fintech companies should take advantage of different types of content marketing, from blogs to social media.
Tags: Content Marketing, Fintech, Podcast, social media
The emergence of financial technology, or “fintech” as it has become universally known, has been rapid and widespread. From high-speed trading to cloud infrastructure, it has become the beating heart of the capital markets. But while adoption is ubiquitous and inevitable, New York and London remain the world’s premier fintech centers. With these leading markets well-defined, where will we see the next major fintech hub emerge?
Tags: Berlin, Finance, financial centers, Financial technology, Fintech, Hong Kong, Sydney, technology
My daily train commute is simply structured, and frequently repeated. Email, Twitter, news digests.
Lather, rinse, repeat.
What’s becoming as equally repetitive, however, is the “news” flung over a newswire. Partnerships – Products – New clients (bonus points if someone can complete the alliteration to @paragonpatrick).
The news that HBO’s Silicon Valley, a brilliant show by the way, has been planting fake news stories in Google search results highlighted this realization.
Tags: Fintech, Media Relations, PR, press release, Strategy
Regulation is always one of the top stories across the global financial sector. Market structure is constantly evolving and, as such, must be cautiously monitored by regulators around the globe. While regulatory issues are not exactly the most enthralling of discussion topics, I thought it would be fun to compare some of the big ones to films. Below you’ll find a little AFI (American Film Institute) and a little AIFMD (Alternative Investment Fund Managers Directive).
Tags: film, Finance, Fintech, movies, Regulation
Whether you are a well-established business or an up-and-coming startup, one of your most valuable assets is your brand. Hopefully that is not news to you. (If it is, contact me immediately!) But let’s pause to really think about that simple statement for a moment:
Tags: Bitcoin, Blockchain, Branding, Fintech
Of the many benefits to capital markets promised by smart contracts and blockchain technology, none are more important than those to be gained by regulators. Indeed, regulation was one of the main themes touched upon by panelists from CME, Geopay, PwC, Symbiont, and TD Bank at the Mankoff Company’s After-the-Bell discussion this past Wednesday (February 24) in Chicago, which addressed the blockchain as a game-changing technology.
Tags: Bitcoin, Blockchain, Compliance, Fintech, Regulation, Smart Contracts
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