The Marketing Super-Fail of Soccer’s Super-Rich

May 18 2021

On Wednesday night the soccer world will be focused on Porto’s magnificent Estádio do Dragão, Portugal, where Manchester City and Chelsea will fight for the right to lift the Champions League Trophy – the most prestigious honour in club football. The trophy itself – 73.5cm tall and poorly proportioned – is not much to write home about. But the winner marches off with the bragging rights to one vital claim: being the best team in Europe. Read more…

Tags: , , , , , ,

Quirky Football Unveilings – Evolving use of Social Media

Aug 23 2018

With the memories of the World Cup still fresh in our minds, the football (soccer) season is back underway with most top-tier European leagues having already played their first week of matches.

Lots of transfer business occurs every summer and winter, with football clubs – particularly in Europe – spending vast amounts on new players. Since last summer’s transfer window (the window opening in May and closing in August, whereby clubs have the chance to sell and purchase players ahead of the new season) following the world record £200 million ($263m) sale of Brazilian star Neymar from F.C Barcelona to Paris Saint-Germain (PSG), the market has skyrocketed and players are now routinely going for sums that several years ago would be close to record-breaking. Read more…

Tags: , , , , ,

Who will win the marketing world cup?

Jun 21 2018

The 2018 FIFA World Cup has kicked off in Russia with 32 national teams fighting to win the coveted gold trophy. It is also the ultimate test of global sporting brands and their content strategies. In a tournament dominated by heavyweight spenders we believe there could be some surprise winners on – and off – the pitch.

Read more…

Tags: , , , , ,

Are you ready to begin your journey?

And connect with us