5 top tips for writing blog lists – or listicles!

Jul 26 2018

The internet is packed with lists of bite-sized chunks of information that are simplistic clickbait designed to boost traffic, but a well-designed list of great content is a fantastic way to communicate.

From the Ten Commandments to Buzzfeed’s mind-boggling list frenzy, human history is filled with lists that have a fantastic capacity to grab and then focus our attention. Humans, it seems, are hard-wired to engage with lists and that means they are an excellent content marketing tool.

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