Show me the moon
When I trained to be an actor I heard a brilliant phrase, attributed sometimes to Stanislavski, the founder of the Stanislavski Technique or method: ‘A good actor points at the
Wish you were here! Paragon at Consensus 2024
By Tom Murphy and Joni Medzadourian There’s no denying that Consensus is the world’s largest (over 15,000 attendees this year!) and most influential conference for crypto, bloc
Life in the sponsorship fast lane
Model Heidi Klum is strolling around but there’s leggy competition from Emily Ratajkowski. Over there is Joe Jonas, one of the singing brothers. Hollywood’s Furiosa herself, An
Embrace your shadow
We know what we feel about a brand without thinking consciously about it – if the brand is well known and distinctive enough. Of course, those of you addicted to algorithm-based
10 Dance Competition Mantras That Mirror Your Marketing Campaign Strategy
As someone deeply entrenched in both the dance world and the marketing world, it’s becoming increasingly apparent to me how intricately similar these two seemingly different sphe
How to capture a virtual audience… NBA style!
You don’t have to own $100,000 court-side seats to love the NBA. The virtual experience – which has been creatively sliced and diced and repackaged across digital media –
To be or not to be, that, for many brands, is the question!
What connects the following companies: Vine, ToysRUs, Debenhams, The Weinstein Company, Ringling Bros. and Barnum & Bailey Circus, Gawker, American Apparel, Compaq? You’ve na
You’ve been laid off—Now what?
Over the past couple of months, working professionals have seen a dramatic increase in layoffs from companies across various industries, including tech. More recently, following th
Building a brand – the fundamentals of communications
So, it’s done. Your killer technology is built and ready to change the world. You understand it completely. You understand the effect it will have on your industry and markets, a
Content Marketing Trends 2023
Back in 1996 when the internet was still a youthful teenager, Bill Gates declared that “Content is King”. This year, however, as the digital world continues to enjoy a serious