The Marketing Super-Fail of Soccer’s Super-Rich

May 18 2021

On Wednesday night the soccer world will be focused on Porto’s magnificent Estádio do Dragão, Portugal, where Manchester City and Chelsea will fight for the right to lift the Champions League Trophy – the most prestigious honour in club football. The trophy itself – 73.5cm tall and poorly proportioned – is not much to write home about. But the winner marches off with the bragging rights to one vital claim: being the best team in Europe. Read more…

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Taglines – because they’re worth it

May 5 2021

Walmart’s tagline ‛Save Money. Live Better.’ is nuts-and-bolts effective. Short and to the point. Four words, two ideas. And it says almost everything you need to know about the store. Or, at least, what Walmart wants you to think about the store. Read more…

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PR From Anywhere: How Public Relations Pivoted Amid The Pandemic

PR from anywhere
Apr 6 2021

When the Covid-19 pandemic began its spiral in the U.S. last spring, I had yet to work a full two months for Paragon. The shift to full-time remote work for me, as it was for many, was a scary, intangible experience that at first promised to be fleeting and forgiving. After spending around six uninterrupted weeks under the same roof and immersing myself in a brand new daily routine, the realization slowly sunk in that “work from home life” might actually be here to stay.   Read more…

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To reroute or not to reroute? That is the marketing question…

Ben Webb Blog March 2021
Mar 23 2021

At a cold Raymond James Stadium in February, 25,000 fans watched Tom Brady employ his unique talent – a mesmeric ability to find time where none exists and then find runners yet to appear in space – to steer the Buccaneers to an unexpected Superbowl victory over the Chiefs. 

Some passes were straight from the playbook; others were conjured up in milliseconds in Brady’s fizzing brain. The Gronk was usually on the end of them having run established routes or – more interestingly – discovered brand new ones. It was a wonderful display of experience, teamwork, trust, skill and risk-taking… Read more…

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Job Search During a Pandemic: Advice for the Class of 2021

Job Search Blog
Mar 9 2021

With the one year anniversary of the COVID-19-induced global lockdown approaching, now is a good time to reflect on where we all were last year. For me, a member of the Class of 2020, I was a senior in college, midway through my final semester, preparing for my first real job search.

Nothing could have prepared me for the job market I was about to enter. Read more…

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Attack of the Bitmojis: Who’s Who? 🏆

Bitmoji Battle
Mar 2 2021

Code red! Paragon has been taken over by Bitmojis… again! Can you help us figure out who’s real and who’s a Bit in disguise? Vote for the employee that looks the most like their Bitmoji. May the best Bit win!

Read more…

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SERP Domination Equals Digital Success

SERP
Feb 17 2021

At its core, Fintech, Emerging Tech, and Financial Services Public Relations and integrated communications is about helping your organization be noticed, understood, and sought after. However, in the absence of online visibility, it’s impossible to generate leads, win business, or impress shareholders. So, how do we go about improving exposure? Enter the Google Search Engine Results Page (SERP). We believe that SERP domination equals digital success. Read more…

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Paragon’s Simon Hylson-Smith and PJ Kinsella featured in Kathryn Lancioni’s Latest Book “Public Relations: The Changing Global Landscape”

Public Relations: The Changing Global Landscape
Feb 11 2021

The goal—to discover how the world of public relations is changing from the perspective of the professionals working in it.

Public Relations: The Changing Global Landscape looks at predictions about the future of public relations and digital marketing as reflected in industry surveys and the press. And provides an understanding of the quickly changing nature of these industries, as well as insight into developments on the horizon.

Click here to purchase the Digital eBook

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Christmas content and the Grinch

Dec 16 2020

Christmas is all about the festive spirit, generosity and, of course, a guilt-free opportunity to have a very good time. Perhaps over-indulge a little. Enjoy an extra mince pie or two. Pour another glass of bubbly or three. And then hang about expectantly under the mistletoe… Read more…

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The rise of Bothism in marketing

Nov 17 2020

When it comes to marketing, contradictions are good. As long as we can successfully employ Bothism, that is, and find a valid middle ground between extremes. At least, that was the message at this year’s David Ogilvy lecture in the UK, named after the highly influential pipe-smoking advertising tycoon and founder of the agency Ogilvy & Mather. 

It was a very apt theme to consider as Ogilvy’s colourful life itself was a series of wonderful surprises as he unwittingly gathered experience to launch his own advertising agency. Born in 1911, he was an Oxford University scholarship boy, chef at the Hotel Majestic in Paris, a door-to-door AGA salesman, British Intelligence researcher, farmer in Pennsylvania’s Amish country… Read more…

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