What does the coronavirus mean for Corona beer? 

Corona Beer
Mar 23 2020

It’s never tasted quite so good. In fact, it’s never tasted good at all except when it has a slice of zingy lime squeezed into the top of the bottle. A Corona beer, that is. In the pub, my friend Dave, who wouldn’t normally touch the drink with a barge pole, was guzzling his down with gusto. We bought it because, well, the word Corona was everywhere. Sales crisis? What crisis? Read more…

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Communication today matters more than ever

COVID19 Business Continuity
Mar 19 2020

The natural temptation for many firms in a time of market crisis will be to batten down the hatches and wait for the impact of the COVID-19 pandemic to fade. The problem with this approach is that it is unclear how long the disruption will last and many firms will not have the resources or staying power to survive it. More importantly, if you lock down your activities – and strip out costs – it will be extremely difficult to restart the engine and generate momentum in the future. Read more…

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Top Tips for Winning Awards that Matter

Awards Strategy
Feb 3 2020

While PR firms like collecting awards on behalf of their clients, the industry has become saturated. To use an expression suited for the time of year, the golden goose of media companies is being killed off. So what should you look out for – and how do you separate the awards worth winning from those that are there simply ‘pay-for-play’? Read more…

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The Evolution of Communications

Sep 17 2019

In the early-1980s, I signed the Official Secrets Act and was shown into a room with a dozen middle-aged men and a secretary. My job was no more than a gopher but it gave me my first insight into how communication was about to change. For months we would secretly test the new cordless telephones, and I would take taxis back and forth to the laboratory to deliver blueprints and collect prototypes (too secret to be delivered by London taxi). In the end, the UK lost out to the US in the telecoms race and British Telecom quickly became the first true global privatisation under Margaret Thatcher, sparking a wave of government asset sell-offs whose legacy continues today. Read more…

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The “Final Four” Tips for Business PR

Apr 8 2019

Whether you’re a lifelong college basketball fan or just looking to test your luck with some friendly office competition, March Madness is an exciting change-up to your daily routine. We’ve seen some unexpected upsets this year heading into the ‘Final Four,’ and I can’t help but think about how each team’s journey to reach this point reflects startups rise to the top within their industries.

While we’re in the spirit of the game, here’s a look at how PR can help businesses go from an unknown to a thriving team to reckon with in the media. Read more…

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Who are you?

Who am I?
Jan 9 2019

FT writer Laura Noonan does a great job pointing out the culture shock that many (most?) former bankers face when joining a startup. In her article yesterday, she also mentions how the change spotlights any fissures or weaknesses in an executive’s personality as, in effect, the safety net is pulled away. While I am sure these executives – a number of whom are our clients – have spent a lot of time thinking over this, have they put as much effort into isolating the true purpose and personality of their new firm? If not, it could prove costly.

Read more…

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Brand activism – is it the future?

Nov 27 2018

How political should a company or brand be in today’s post-truth world? After backing American footballer Colin Kaepernick, who famously knelt during the national anthem before a game as a protest against racial injustice, Nike has no doubt. “Believe in something,” demands the latest version of its long-running ‘Just Do It’ campaign. “Even if it means sacrificing everything.” Read more…

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Specialist PR firms make more sense

Sep 20 2018

If you’re thinking about hiring a public relations agency, choose carefully. Hiring a global firm with thousands of employees can be enticing, but know what you’ll be paying for. With a specialist PR agency, your money primarily goes towards the talent that supports you; not on a legacy operating model.

Specialist PR firms are ideally suited to this modern world of communications. Here are a few reasons why.

Read more…

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Tools for Success in Financial Services & Fintech PR

Sep 13 2018

Today’s financial markets operate at lightning speeds and are constantly monitored by regulators and compliance organizations to ensure there is a level playing field for all participants. Participants must ensure their operations are organized and buttoned-up, particularly their messaging and their brand image. With that in mind, managing public relations for firms in this sector – whether asset managers, fintech vendors, or tier-one banks – is no small task and requires a specific set of expertise, tools and strategies. Here are five tips that will help you successfully manage your client’s expectations and become a more well-rounded communications professional.  

Read more…

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Quirky Football Unveilings – Evolving use of Social Media

Aug 23 2018

With the memories of the World Cup still fresh in our minds, the football (soccer) season is back underway with most top-tier European leagues having already played their first week of matches.

Lots of transfer business occurs every summer and winter, with football clubs – particularly in Europe – spending vast amounts on new players. Since last summer’s transfer window (the window opening in May and closing in August, whereby clubs have the chance to sell and purchase players ahead of the new season) following the world record £200 million ($263m) sale of Brazilian star Neymar from F.C Barcelona to Paris Saint-Germain (PSG), the market has skyrocketed and players are now routinely going for sums that several years ago would be close to record-breaking. Read more…

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