Top Tips for Winning Awards that Matter
While PR firms like collecting awards on behalf of their clients, the industry has become saturated. To use an expression suited for the time of year, the golden goose of media com
Good Grammar: Does It Even Matter Anymore?
The more I read the news these days, the more I notice that articles are full of errors. I am not referring to the actual reporting or fact-checking, although that is an extremely
Social Media’s Tipping Point
Anyone who has read Malcolm Gladwell’s The Tipping Point has been exposed to a number of different epidemics, some of which are much easier to explain than others. The rate at wh
Beyond the Press Release: Survival Skills for Public Relations
“But what do you really do?” The amount of times I’ve been asked this question by friends, family and new acquaintances upon hearing that I’m in Public Relations initially
Problems with the media? Preparation is key.
Being prepared for an interview with the media not only prevents heart palpitations but it will ensure a much better outcome, not only for you but for the reporter. Take my word fo