The Olympics Games 2020 – a content marketing marathon

Ben Webb Blog
Jul 27 2020

Ready. Set. Market. You may not have heard it but on July 23, exactly one year before the start of the postponed 2020 Tokyo Olympic Games, the pistol was fired to start one of the world’s top marketing races. It may be a seriously false start caused by the COVID19-based lockdown, but the quest for communications gold will perhaps be keener than ever. Read more…

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Office Olympics: What it takes to become a workplace warrior

Office Olympics
Aug 23 2016

Over the past two weeks, I, along with millions of other people around the globe, watched as the world’s top athletes in Rio competed with intensity and vigor to bring back medals to their home countries. While it’s a far-fetched idea that I would have ever qualified in my twenties for Team USA in any sport, I can’t help but think about how the determination of these athletes can continue to inspire us all to embrace the “Olympic Spirit” in our workplaces.

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Olympic Marketing: Rule 40’s Herculean Undertaking

Courtesy of http://www.brandchannel.com
Aug 2 2016

While I shoveled nostalgic coal into the roaring engine of my Olympic hype train this weekend, something caught my eye. I expected predictions of the impending contests, but I didn’t anticipate such a hotly contested gauntlet in marketing at the Olympics.

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