The Rising Popularity of Podcasts

Popularity of Podcasts
May 26 2021

Over the past few years, podcasts have risen in popularity. If we take a look at the US, 37% of people in 2020 had listened to a podcast in the previous month, up from 27% in 2018 – a figure that rises to almost 55% of adults (155 million!) for those who had listened to a podcast in the last year (Edison Research, The Infinite Dial). So it’s no surprise that marketers and businesses are dedicating more time to adding podcasts to their content marketing strategies.  Read more…

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