Marketing and Sales: Siblings in Nature

Marketing & Sales Collaboration
Mar 31 2016

Working in an agency environment, I’ve been involved in a slew of accounts that need marketing support, particularly to help drive their sales efforts. The ones that have been the most successful are those that see the need for marketing and the imperative coexistence between the Marketing and Sales teams. The reality is that these teams are essentially siblings, where it’s not always easy to get along but when they work together, they are a strong force.

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