News Cycle or Cycling News?

News Cycle or Cycling News
Apr 27 2016

My daily train commute is simply structured, and frequently repeated. Email, Twitter, news digests.

Lather, rinse, repeat.

What’s becoming as equally repetitive, however, is the “news” flung over a newswire. Partnerships – Products – New clients (bonus points if someone can complete the alliteration to @paragonpatrick).

The news that HBO’s Silicon Valley, a brilliant show by the way, has been planting fake news stories in Google search results highlighted this realization.

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Beyond the Press Release: Survival Skills for Public Relations

press release, public relations, PR, communications, media relations
Feb 25 2016

“But what do you really do?”

The amount of times I’ve been asked this question by friends, family and new acquaintances upon hearing that I’m in Public Relations initially surprised me. Yet, my colleagues have recently confirmed my resulting suspicion: most people don’t know what PR is and how we, as PR professionals, operate.

For those seeking an insight into what makes PR machines tick, I can provide something more compelling than a list of potential PR initiatives. Here are just a few of the survival skills that agencies and individuals must command to catapult themselves from good to great.

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