Top Tips for Winning Awards that Matter

Awards Strategy
Feb 3 2020

While PR firms like collecting awards on behalf of their clients, the industry has become saturated. To use an expression suited for the time of year, the golden goose of media companies is being killed off. So what should you look out for – and how do you separate the awards worth winning from those that are there simply ‘pay-for-play’? Read more…

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The Evolution of Communications

Sep 17 2019

In the early-1980s, I signed the Official Secrets Act and was shown into a room with a dozen middle-aged men and a secretary. My job was no more than a gopher but it gave me my first insight into how communication was about to change. For months we would secretly test the new cordless telephones, and I would take taxis back and forth to the laboratory to deliver blueprints and collect prototypes (too secret to be delivered by London taxi). In the end, the UK lost out to the US in the telecoms race and British Telecom quickly became the first true global privatisation under Margaret Thatcher, sparking a wave of government asset sell-offs whose legacy continues today. Read more…

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How to make a racquet!

Jul 17 2019

On the surface, little has changed at Wimbledon since Fred Perry first strolled on to the manicured lawns, but behind the scenes, it’s rebooting its image.

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GDPR – Sink or Swim

May 22 2018

Data-focused regulation by any other name would still be regulation. But will GDPR make a difference?

Can’t live with it, can’t live without it. A familiar refrain that seems to apply to many areas of life – love, vices, household appliances… you name it. But when it comes to the EU’s new General Data Protection Regulation (GDPR), which takes effect on 25 May (yes, this week), ‘can’t live without it’, isn’t an option.

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Your brand screwed up. Now what?

Manage brand crisis
Oct 20 2016

At some point in your career, you will likely face the challenge of overcoming a negative situation for your company and a brand crisis. If you are lucky, this will be a relatively minor issue, one that you are able to overcome with limited long-term impact on your brand. But if you are a company like Yahoo or Wells Fargo, you could face a PR crisis on which rests much of your brand’s image and reputation.

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How to make a PR professional uncomfortable

PR professional
Oct 13 2016

Are facts merely pieces of information, to be played like chess pieces, when we feel they are to our advantage? Or should the truth be our moral compass, guiding our moves, regardless of the consequences? In public relations, it’s often much easier to talk about the truth than tell it.
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The Branding Genius of Pokemon Go

Branding Pokemon Go
Jul 19 2016

Pokemon Go, a free mobile gaming app that uses augmented reality to allow users to catch, train and battle Pokemon in the ‘real world’, is the newest app to take the world by storm. It has been an unprecedented success for the Nintendo brand, which has been struggling to compete in today’s mobile gaming market. While Pokemon Go is gaining popularity and increasing Nintendo’s stock price, it is also causing controversy due to the dangerous situations players are facing.  

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Reputation Matters

Reputation Matters, PR
May 13 2015

In the wake of Paragon PR achieving its first agency awards – winning a 2015 Communicator Award and being named as a finalist in the Stevie Awards – I thought it would be appropriate to focus this week’s blog on the motto around which Paragon has built its brand – “Reputation Matters.” Everything, from companies to people to destinations, has a reputation, and it sets the tone for how people perceive you, often before any interaction takes place.

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Why Reputation Matters More Than Longevity

Aug 19 2012

When I left my last job to form Paragon, technically I had been working for the same company – Thomson Corporation – for 25 years. It’s nothing to shout from the rooftops; in fact, longevity is considered by some to be a lack of ambition. I’m not totally in agreement with that sentiment but I don’t totally dismiss it either. There’s no gold watch on my wrist and nor should there be. Merely existing is no cause for celebration.

What does matter today – and always has – is reputation. Here are three reasons why:

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