Quirky Football Unveilings – Evolving use of Social Media

Aug 23 2018

With the memories of the World Cup still fresh in our minds, the football (soccer) season is back underway with most top-tier European leagues having already played their first week of matches.

Lots of transfer business occurs every summer and winter, with football clubs – particularly in Europe – spending vast amounts on new players. Since last summer’s transfer window (the window opening in May and closing in August, whereby clubs have the chance to sell and purchase players ahead of the new season) following the world record £200 million ($263m) sale of Brazilian star Neymar from F.C Barcelona to Paris Saint-Germain (PSG), the market has skyrocketed and players are now routinely going for sums that several years ago would be close to record-breaking. Read more…

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How to optimize social media for business

Social Media
May 16 2018

“Don’t judge a book by its cover” is a popular idiom, but most people do not have the time or patience to look past a dull front page. Today, think of social media as your company’s “book cover.” It’s not enough to merely exist, it’s vital to keep business accounts as attractive and engaging as possible.

While long rejected by many in financial services and fintech as an immature platform with little value, the value of a thoughtfully developed and executed social media strategy is beyond doubt now.

Firms of all sizes are using these channels to share relevant industry information, provide peer feedback, post findings and research, market new products and services, and most importantly, serve as the primary form of communication between businesses and industry professionals.

According to Salesforce’s 2017 State of Marketing Report, social media marketing in B2B strategies has grown by an outstanding 80% in the past two years. While publishing frequent, high-quality posts on a consistent basis is essential, it is even more crucial to utilize the different functions and strengths of each individual platform appropriately.

So, how can you optimize your social media presence? Let’s take a brief look at how each channel plays into a cohesive strategy for your brand:

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4 New Year’s Resolutions to Revamp Your Brand in 2018

Resolutions
Jan 23 2018

We’ve all heard the phrase, “New Year, New Me”. It is a symbol of change and commitment. While individuals partake in lifestyle changes every year, businesses can also benefit from a resolution or two. Changes can be made at any point of the year, but the beginning of a new year is the perfect time for any firm to start doing things differently.

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Fatal marketing flaws for your business

Fatal marketing flaws
Mar 23 2017

Et tu, Brute? In Shakespeare’s play, The Tragedy of Julius Caesar, Caesar’s hamartia, or fatal flaw, is his dismissal of the advice from the soothsayer in the marketplace and his wife, Calpurnia. Even though the Ides of March has passed, we should still beware. What advice are you failing to heed in order to grow your business?

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The Key to Influencer Marketing Success [Podcast]

Influencer Marketing podcast
Nov 29 2016

You will see numerous posts exclaiming 2017 as the year of influencer marketing. That’s rubbish. We’ve always been in the business of influencer marketing; the media is just more fragmented now. Paragon’s Chris Lee explains how to crack influencer marketing.

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[Podcast] Fintech and Content

content marketing
Nov 9 2016

Content marketing is relevant in all industries, including fintech. Paragon’s VP of marketing, Melissa Even and digital expert, Chris Lee talk about why fintech companies should take advantage of different types of content marketing, from blogs to social media.

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It’s time for your mid-year marketing check-up

marketing check-up
Jul 26 2016

I’d rather not say that July is winding down, but summer once again seems to be flying by! As we all try to make the most of our remaining summer plans, believe me when I say that autumn will be here before we know it. So, in between weekend trips to the beach or shaving a few strokes off your golf handicap, now is the perfect time for your mid-year branding and marketing check-up. Read more…

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Social Media’s Tipping Point

Social Media Tipping Point
May 31 2016

Anyone who has read Malcolm Gladwell’s The Tipping Point has been exposed to a number of different epidemics, some of which are much easier to explain than others. The rate at which social media has exploded in the last decade makes one wonder if it’s the next major trend to reach its tipping point. At its current rate of adoption, there’s reason to believe that it might be.

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How audience-centric is your organization?

Audience-Centric Organization
May 26 2016

One key theme emerged from The Inbounder marketing conference in Valencia, Spain, last week: Put the customer at the core or lose out. It’s something organizations all say they do, but now the customer is in control, and will vote with their click.

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