Super Bowl LIX Recap: High Stakes and Unforgettable Ads
When the pigskin was launched high into the night sky above Caesar’s Superdome in New Orleans, an estimated 200 million people around the world watched with bated breath—not on
5 Trends Shaping the Future of Marketing
New technology has made creating content easier than ever. But creating content that stops people scrolling or switching channels has never been more difficult because competition
Show me the moon
When I trained to be an actor I heard a brilliant phrase, attributed sometimes to Stanislavski, the founder of the Stanislavski Technique or method: ‘A good actor points at the
Embrace your shadow
We know what we feel about a brand without thinking consciously about it – if the brand is well known and distinctive enough. Of course, those of you addicted to algorithm-based
10 Dance Competition Mantras That Mirror Your Marketing Campaign Strategy
As someone deeply entrenched in both the dance world and the marketing world, it’s becoming increasingly apparent to me how intricately similar these two seemingly different sphe
Super Bowl’s MVI – The Most Valuable Influencer
There will be two questions on everyone’s lips before the pigskin is kicked high into the Nevada air above the Allegiant Stadium, Las Vegas, to start the high-octane thrills and
Something’s Broken…
If all news is breaking news then how do we know what’s breaking? We all know the telltale signs… the red banner swooping in with the dramatic sound effects equivalent to the â
The Importance of Messaging and Juneteenth
Over the last few weeks, we’ve seen some brands attempt to honor Juneteenth, with less than favorable results. Walmart, under its Great Value brand, released a “Celebration Edi
Social Media Do’s and Don’ts
Social media has become a staple in many people’s lives, whether it be for business or for your own personal enjoyment. When it comes to the business side of social media, there
Paragon PR makes the top 10 best PR firms list for sixth consecutive year
Expertise uses proprietary research and selection processes to identify top service professionals in over 200 different industries across the top cities in the United States. Every