Top Tips for Winning Awards that Matter
While PR firms like collecting awards on behalf of their clients, the industry has become saturated. To use an expression suited for the time of year, the golden goose of media com
Brand activism – is it the future?
How political should a company or brand be in today’s post-truth world? After backing American footballer Colin Kaepernick, who famously knelt during the national anthem befo
Specialist PR firms make more sense
If you’re thinking about hiring a public relations agency, choose carefully. Hiring a global firm with thousands of employees can be enticing, but know what you’ll be paying fo
Quirky Football Unveilings – Evolving use of Social Media
With the memories of the World Cup still fresh in our minds, the football (soccer) season is back underway with most top-tier European leagues having already played their first wee
Changing Methods of Marketing – From a Gaming Industry Perspective
It would be incredibly difficult to find someone who has never played at least one video game in their life. The stereotypical view is that video games are made only for male teena
Impact Investing: Going Beyond the Ticker
Impact investing, it’s just what it sounds like, but is it really making an impact? It takes years to acquire the skills needed to analyze extensive amounts of market data. Inve
Who will win the marketing world cup?
The 2018 FIFA World Cup has kicked off in Russia with 32 national teams fighting to win the coveted gold trophy. It is also the ultimate test of global sporting brands and their co
Consumer Protection: A Role for Blockchain
Credit scores. Damned if you don’t have a solid figure, and, it turns out, damned even if it’s well into the green, according to the Consumer Financial Protection Bureau (CFPB)
Measuring your business value beyond marketing tactics
At least once a year (if not per quarter), “the powers that be” will inquire on how your marketing efforts are being measured and whether or not they’re effective. From campa
News Cycle or Cycling News?
My daily train commute is simply structured, and frequently repeated. Email, Twitter, news digests. Lather, rinse, repeat. What’s becoming as equally repetitive, however, is the