Changing Methods of Marketing – From a Gaming Industry Perspective
It would be incredibly difficult to find someone who has never played at least one video game in their life. The stereotypical view is that video games are made only for male teena
Impact Investing: Going Beyond the Ticker
Impact investing, it’s just what it sounds like, but is it really making an impact? It takes years to acquire the skills needed to analyze extensive amounts of market data. Inve
Who will win the marketing world cup?
The 2018 FIFA World Cup has kicked off in Russia with 32 national teams fighting to win the coveted gold trophy. It is also the ultimate test of global sporting brands and their co
Consumer Protection: A Role for Blockchain
Credit scores. Damned if you don’t have a solid figure, and, it turns out, damned even if it’s well into the green, according to the Consumer Financial Protection Bureau (CFPB)
Measuring your business value beyond marketing tactics
At least once a year (if not per quarter), “the powers that be” will inquire on how your marketing efforts are being measured and whether or not they’re effective. From campa
News Cycle or Cycling News?
My daily train commute is simply structured, and frequently repeated. Email, Twitter, news digests. Lather, rinse, repeat. What’s becoming as equally repetitive, however, is the
Marketing and Sales: Siblings in Nature
Working in an agency environment, I’ve been involved in a slew of accounts that need marketing support, particularly to help drive their sales efforts. The ones that have been th
Good Behavior is Good Business
Here’s the truth: collaborative, respectful partnerships generate the most impactful results. When the relationship between a PR agency and a client is mutually considerate, stre
3 Lessons your business can learn from the World Cup
Whether you’ve been captivated by the phenomenon or a casual passerby, it will benefit your business to tune in to the World Cup and learn a few things.
Four Leaked NY Times strategies you missed, but your biz needs
Two weeks ago the New York Times innovation report was leaked for all eyes to read. Although the 96-page report may have slipped through your news cycle, the report is a critical