Insights

Latest perspectives from the Paragon team

Paragon’s Fall Social – The Australian

Nov 17 2017

We would like to thank all of our friends and colleagues for joining us last night for our Fall Social at the Australian. Between the great people, delicious food and easy conversation, the night was truly a success.

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Paragon’s EVP named PR News Rising PR Star

Nov 7 2017

Patrick Sutton, Executive Vice President of Paragon Public Relations, has been named a finalist in PR News’ Rising PR Stars 30 and Under. Having been with Paragon since its inception, Patrick has played a crucial role in Paragon’s development.

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A PR Approach to Storytelling

PR Storytelling
Oct 26 2017

There’s nothing like holding a brand new book.

Opening to the first page, greeted by the fresh paper scent; I escape into a new world as I flip the pages of another’s mind. Growing up an introvert, stories were my favorite companion. Today as I journey further into adulthood, I still find myself attracted to stories, whether it’s a book, an interesting feature article or people sharing their experiences. Hence why I love my job as a public relations professional. I get to experience and share my clients’ stories on a daily basis, and there’s no greater thrill.

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Paragon appoints Guy Taylor to head Global PR

Oct 12 2017

New York and London, Thursday, Oct. 12 – Paragon Public Relations (“Paragon”), an award-winning full-service communications firm, has appointed Guy Taylor as Global Director of Public Relations. In his new role, Guy will be responsible for client relationship management, PR strategy and execution, and new business development.

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A Midsummer Website Check-up [INFOGRAPHIC]

Website Audit Checkup
Aug 10 2017

“Are you sure/That we are awake? It seems to me/That yet we sleep, we dream” (A Midsummer Night’s Dream, 4.1.178-81). Unfortunately, this is not a dream. It is now August and the end of summer is quickly approaching. Around this time last year, we provided tips for a mid-year marketing check-up. This time lets focus on key areas to check-up on within your website and which sources will be beneficial to use.

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Walking Far, Supporting Charity and Learning Lessons

Aug 3 2017

A few weeks ago, I completed a lengthy charity walk over the headlands of England’s ancient Jurassic Coast. It was a fantastic day that will raise well over half a million pounds for MacMillan Cancer. The eleven or so hours hiking also taught me several lessons that can be applied to our everyday lives, and business.

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Pages with P.J: The Inner Lives of Markets

InnerMarketsBookReview
Aug 1 2017

The third Pages with P.J. column focuses on Tim Sullivan’s and Ray Fisman’s The Inner Lives of Markets, which examines the inner workings and evolution of market dynamics. From securities trading across the global capital markets to the online behemoths like eBay and Amazon that dominate online retail, markets influence our everyday lives whether we realize it or not. This book examines exactly how marketplaces function and how they have changed with the rapid pace of technology innovation.

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Battle of the Bitmojis: Who’s Who?

Jul 19 2017

We need your help! Paragon has been taken over by…Bitmojis! But who’s who? Are these Bitmojis who they say they are? Vote for the the employee that looks the most like their Bitmoji and help us decide who’s real and who’s a con!

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Seeking a New Type of Alpha

A New Alpha
Jul 6 2017

ESG, like blockchain, is a term currently saturating financial press. What originated as a niche investing interest has transitioned into mainstream practice – with dedicated award programs, conferences and even legislation.

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Here’s How to Think Strategically for Big PR Wins

PR Strategy
Jun 21 2017

Public relations isn’t easy – that’s why there are entire agencies, like Paragon, dedicated to the craft. Especially for those new to PR, media relations can feel like an obstacle course, and one whose rewards are anything but instant.

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