The art, science and risk of Super Bowl advertising
The Super Bowl is a glitzy sports and entertainment phenomenon that guarantees a viewership of 100 million in the United States alone. This year’s show at the US Bank Stadium in
4 New Year’s Resolutions to Revamp Your Brand in 2018
We’ve all heard the phrase, “New Year, New Me”. It is a symbol of change and commitment. While individuals partake in lifestyle changes every year, businesses can also benefi
Paragon’s Fall Social – The Australian
We would like to thank all of our friends and colleagues for joining us last night for our Fall Social at the Australian. Between the great people, delicious food and easy conversa
A PR Approach to Storytelling
There’s nothing like holding a brand new book. Opening to the first page, greeted by the fresh paper scent; I escape into a new world as I flip through the pages of another’
Fatal marketing flaws for your business
Et tu, Brute? In Shakespeare’s play, The Tragedy of Julius Caesar, Caesar’s hamartia, or fatal flaw, is his dismissal of the advice from the soothsayer in the marketplace and h
What we can learn from our workplace doppelgangers: as told by recent sitcoms
Let’s face it, we all act (at least slightly) different in the workplace than we do outside of it. Our workplace “persona” often has implications for our reputation, work and
The spirit or the letter of the law? [for those who enjoy rugby]
Have you ever sent an email to your boss that contained words like, “If I don’t hear back by 3pm, I will assume it is approved”? If you have done – or worse, if you continu
The Art of Making Mistakes
I’m sure you’ve all seen the “best picture” snafu at the 2017 Oscars. And if you didn’t see it live, there is a good chance you saw it on social media (like me). The shor
HOLIDAY POST: The Paragon Babies
As the weather outside gets frightful. And the warmth of a fire feels so delightful. While you get to the places you need to go. May it not snow, take the day slow and enjoy our po
Your brand screwed up. Now what?
At some point in your career, you will likely face the challenge of overcoming a negative situation for your company and a brand crisis. If you are lucky, this will be a relatively