GDPR – Sink or Swim
Data-focused regulation by any other name would still be regulation. But will GDPR make a difference? Can’t live with it, can’t live without it. A familiar refrain that seems t
10 reasons to target your 2018 blogging strategy
In the drive to exploit the latest trends in the dynamic world of digital marketing, it is easy to overlook the importance of more traditional parts of the content mix. Like the go
Augusta – the Masters of Marketing Simplicity
As the dust settles after an enthralling 2018 Masters golf tournament is it time for marketing executives to reflect on a golfing – and Augusta – truism: that less is more? Eve
3 Rules: Content Writing in the Digital Age
It will come as no surprise that the average human attention span is drastically shorter than what it once was. Google the phrase “average attention span” and you are greeted w
The art, science and risk of Super Bowl advertising
The Super Bowl is a glitzy sports and entertainment phenomenon that guarantees a viewership of 100 million in the United States alone. This year’s show at the US Bank Stadium in
4 New Year’s Resolutions to Revamp Your Brand in 2018
We’ve all heard the phrase, “New Year, New Me”. It is a symbol of change and commitment. While individuals partake in lifestyle changes every year, businesses can also benefi
Paragon’s Fall Social – The Australian
We would like to thank all of our friends and colleagues for joining us last night for our Fall Social at the Australian. Between the great people, delicious food and easy conversa
A PR Approach to Storytelling
There’s nothing like holding a brand new book. Opening to the first page, greeted by the fresh paper scent; I escape into a new world as I flip through the pages of another’
Fatal marketing flaws for your business
Et tu, Brute? In Shakespeare’s play, The Tragedy of Julius Caesar, Caesar’s hamartia, or fatal flaw, is his dismissal of the advice from the soothsayer in the marketplace and h
What we can learn from our workplace doppelgangers: as told by recent sitcoms
Let’s face it, we all act (at least slightly) different in the workplace than we do outside of it. Our workplace “persona” often has implications for our reputation, work and