Paragon is the New Orange
One of the most striking aspects of marketing that I’ve observed in my time at Paragon is the purchase of premiums. Premiums – for those less fluent in promotional linguistics
Branding pumpkin spice and everything nice
When Starbucks announced the seasonal return of its wildly popular pumpkin spice latte earlier this week, the news spread like wildfire. From Fox News to the Huffington Post, the r
Everyone wants to be Apple
It’s a phenomenon. Companies across the globe have been swept away in discussions of the alluring, lusty buzzword “disruption.” The radiant glow of the crisp white Macintosh
Social Media, Emphasis on Social
“Pay no attention to that man behind the curtain!” Chances are, anyone who’s seen The Wizard of Oz, or even How I Met Your Mother, recognizes the above reference. The quote o
Why Reputation Matters More Than Longevity
When I left my last job to form Paragon, technically I had been working for the same company – Thomson Corporation – for 25 years. It’s nothing to shout from the