A Perfect Pitch: Music to My Ears
Everyone has that one song they can’t skip. The type of track that you can play on repeat and never get sick of listening to. As a hip-hop enthusiast, I have quite a few, but eac
5 top tips for writing blog lists – or listicles!
The internet is packed with lists of bite-sized chunks of information that are simplistic clickbait designed to boost traffic, but a well-designed list of great content is a fantas
GDPR – Sink or Swim
Data-focused regulation by any other name would still be regulation. But will GDPR make a difference? Can’t live with it, can’t live without it. A familiar refrain that seems t
10 reasons to target your 2018 blogging strategy
In the drive to exploit the latest trends in the dynamic world of digital marketing, it is easy to overlook the importance of more traditional parts of the content mix. Like the go
3 Rules: Content Writing in the Digital Age
It will come as no surprise that the average human attention span is drastically shorter than what it once was. Google the phrase “average attention span” and you are greeted w
A PR Approach to Storytelling
There’s nothing like holding a brand new book. Opening to the first page, greeted by the fresh paper scent; I escape into a new world as I flip through the pages of another’
PR must draw on wide skillset to meet challenge of ‘fake news’
Let’s get this out of the way early; there’s nothing new about fake news. Before the Internet made the ability to publish misinformation accessible to all, we called it ‘prop
The spirit or the letter of the law? [for those who enjoy rugby]
Have you ever sent an email to your boss that contained words like, “If I don’t hear back by 3pm, I will assume it is approved”? If you have done – or worse, if you continu