How to make a racquet!
On the surface, little has changed at Wimbledon since Fred Perry first strolled on to the manicured lawns, but behind the scenes, it’s rebooting its image.
When it comes to content, size matters
In today’s digital world, small is beautiful. Information is delivered in nuggets and bullets, listicles and soundbites, and tweets and snaps. Notifications buzz on our devic
The “Final Four” Tips for Business PR
Whether you’re a lifelong college basketball fan or just looking to test your luck with some friendly office competition, March Madness is an exciting change-up to your daily rou
A blast from the past: Nostalgia marketing is taking us back to the future
My wife is not a fan of washing up, but for a few short weeks, she simply couldn’t resist standing at the kitchen sink, pulling on the Marigolds and plunging her hands into the h
Brand activism – is it the future?
How political should a company or brand be in today’s post-truth world? After backing American footballer Colin Kaepernick, who famously knelt during the national anthem befo
The Ryder Cup – a sporting and marketing phenomenon
(Image: GETTY) The four annual golf majors are fantastic sporting occasions but the Ryder Cup, which takes place at Le Golf National in France this weekend, is bigger and better, a
Specialist PR firms make more sense
If you’re thinking about hiring a public relations agency, choose carefully. Hiring a global firm with thousands of employees can be enticing, but know what you’ll be paying fo
Quirky Football Unveilings – Evolving use of Social Media
With the memories of the World Cup still fresh in our minds, the football (soccer) season is back underway with most top-tier European leagues having already played their first wee
Be heard – opinions matter
Corporate communications can be risk-averse and consequently unchallenging, but the objective should often be the opposite – to engage your audience by being thought-provoking an
A Perfect Pitch: Music to My Ears
Everyone has that one song they can’t skip. The type of track that you can play on repeat and never get sick of listening to. As a hip-hop enthusiast, I have quite a few, but eac