The Branding Genius of Pokemon Go
Pokemon Go, a free mobile gaming app that uses augmented reality to allow users to catch, train and battle Pokemon in the ‘real world’, is the newest app to take the world by s
Ditch the acronyms!
It’s amazing how much jargon exists in everyday life, as well as business. Acronyms, abbreviations, “in” phrases and industry slang seem to have become badges of honor for so
Expand your universe
It’s time we all step outside our everyday activities and start to think more creatively. All too often, we get absorbed in the daily routine and forget about the possibilities f
Score! It’s Conference Season.
It’s May. Time for baseball, hockey (still), spring allergies, college graduations…and conferences and tradeshows! May and June, along with September and October in the fal
A Time for Change
While nearing my one-year anniversary working as an intern/part-time employee for Paragon Public Relations and approaching the end of my undergraduate career, I am faced with a uni
Data in Public Relations: Unleash Your Inner Nerd
Access to marketing data has changed the way we write content, how we conduct PR outreach, and the metrics we set. Yet data without insights is nothing. So access to this great i
Your Brand: Should You Dare to Compare?
I was recently watching a kid-friendly TV show with my family. One of those typical commercials came on comparing diaper brands in a side-by-side demonstration, using that curious
Marketing and Sales: Siblings in Nature
Working in an agency environment, I’ve been involved in a slew of accounts that need marketing support, particularly to help drive their sales efforts. The ones that have been th
No Filter: Instagram’s Brand Gamble
In 2016, we’ve decidedly reached the era where the disruptive startups of Silicon Valley are weaving their way, with varying degrees of chagrin, toward corporate territory. Despi
Make your brand stand out from the crowd. (Even in the blockchain.)
Whether you are a well-established business or an up-and-coming startup, one of your most valuable assets is your brand. Hopefully that is not news to you. (If it is, contact me im