It’s Alive! (Your Content, That Is)
The lifetime of your content should not end with its concluding paragraph. Whether it’s a 10-page white paper on a market trend or a 300-word blog post on an industry event, the
5 Tips for Getting The Most Out of Your Design Project
For the most part, design work is fun. There’s something gratifying in creating the tangible out of the intangible, in discovering the exact combination of color, form and textur
Campaign Context
Well, it’s officially election season. The announcement of Hillary Clinton’s candidacy proved to be simultaneously predictable and provocative. Perhaps the only novel element o
Pushing for Change or Pushing for Profit?
Everyone’s familiar with the Dove “Real Beauty” campaign launched in 2004 – inarguably a legend in the annals of concept advertising. The campaign, aimed at challenging the
Hyperbole: The Most Dangerous Concept Ever
Apologies for haphazardly striking a precarious spark with my title, but I desired one final flicker of hyperbole before I jettison it to an island of deplorable linguistic facets
Thought leadership?
Who came up with the term ‘thought leadership’? Used correctly, it would be acceptable, but is has become so bastardized that if I write the words at all, I put inverted commas
Build your brand by paying it forward
Professionals in all industries are constantly receiving solicitations for donations. The issue that most face is, as prevalent as they are, it is difficult to choose which one is
Think benefits, not features
While most of us have already wrapped up our holiday shopping – save for a few final items – we can still take away more from the process than just gratitude from our g
Hashtag Holidays
The holiday season is upon us and that means a number of annual trends are becoming evident. Holiday music in every store, lights all around, and men dressed up as Santa on street
Content Marketing: Get Real
You’ve heard a lot about content marketing. And sure, it all sounds simple enough. Write a lengthy white paper and then implement a campaign to break it into various distribution