Hyperbole: The Most Dangerous Concept Ever
Apologies for haphazardly striking a precarious spark with my title, but I desired one final flicker of hyperbole before I jettison it to an island of deplorable linguistic facets
Thought leadership?
Who came up with the term ‘thought leadership’? Used correctly, it would be acceptable, but is has become so bastardized that if I write the words at all, I put inverted commas
Build your brand by paying it forward
Professionals in all industries are constantly receiving solicitations for donations. The issue that most face is, as prevalent as they are, it is difficult to choose which one is
Think benefits, not features
While most of us have already wrapped up our holiday shopping – save for a few final items – we can still take away more from the process than just gratitude from our g
Hashtag Holidays
The holiday season is upon us and that means a number of annual trends are becoming evident. Holiday music in every store, lights all around, and men dressed up as Santa on street
Content Marketing: Get Real
You’ve heard a lot about content marketing. And sure, it all sounds simple enough. Write a lengthy white paper and then implement a campaign to break it into various distribution
Unstuffing Your Message: A Cautionary Tale
I’m still full from Thanksgiving. Very full. Let’s face it – a more accurate name for the last Thursday in November may well be “National Day of Semi-Historical Overindulg
Don’t ask who won the election, ask how
On Tuesday, November 4, the United States of America experienced a historic national election…kind of. Americans at large don’t appear to invest themselves too heavily in midte
Are conference booths memorable or a waste of money?
In the financial industry, there are several marquee conferences that act as the mixing pot for the markets’ top leaders each year. Those looking to network and increase brand aw
Is email marketing old-fashioned or the best-kept secret weapon?
Social media seems to be today’s topic of marketing conversation; after all, it’s where the chatter starts. But according to most studies, email marketing is, in fact, the secr