SERP Domination Equals Digital Success
In the absence of online visibility, it’s impossible to generate leads, win business, or impress shareholders. So, how do we go about improving exposure? We believe that SERP dom
Paragon featured in Kathryn Lancioni’s Latest Book “Public Relations: The Changing Global Landscape”
Public Relations: The Changing Global Landscape looks at predictions about the future of the public relations and digital marketing as reflected in industry surveys and the press.
Marketing’s New Year’s Resolutions
Most New Year's resolutions are broken by the end of January, but that’s because we are all trying to give things up. The key to successfully changing behavior is to do the oppos
Christmas content and the Grinch
Christmas is all about the festive spirit, generosity and, of course, a guilt-free opportunity to have a very good time. Perhaps over-indulge a little. Enjoy an extra mince pie or
The rise of Bothism in marketing
When it comes to marketing, contradictions are good. As long as we can successfully employ Bothism, that is, and find a valid middle ground between extremes. At least, that was the
Christmas – a challenging gift for marketers
Have you seen him yet? In shop windows, on TV ads or billboards? The bearded fellow with an optimistic grin, rosy cheeks and a distinctive red and white suit? If not, it’s on
Bursting the marketing bubble
Covid 19 and Greenhouse Gas Greta. Black Lives Matter and #MeToo. Digital disruption in general and the next unseen global shockwave. The world around us is changing faster and fas
The Olympics Games 2020 – a content marketing marathon
Ready. Set. Market. You may not have heard it but on July 23, exactly one year before the start of the postponed 2020 Tokyo Olympic Games, the pistol was fired to start one of the
Marketing is a simple game… if you spot the next Michael Jordan
In 1996, I interviewed Michael Jordan in the changing room at the San Antonio Alamodome as he prepared for the All-Star game. It did not feel like an interview with a normal human
Don’t let marketing budgets catch a cold!
It’s quiet on the local high street. Too damned quiet. The cash tills of the world’s greatest shopping streets – Oxford Street in London, Fifth Avenue in New York and