To reroute or not to reroute? That is the marketing question…
At a cold Raymond James Stadium in February, 25,000 fans watched Tom Brady employ his unique talent – a mesmeric ability to find time where none exists and then find runners yet
Job Search During a Pandemic: Advice for the Class of 2021
Job search tips, tricks, and advice to the class of 2021, as they become college graduates and begin searching for a first real job and launch their career in a pandemic.
Attack of the Bitmojis: Who’s Who? 🏆
Code red! Paragon has been taken over by Bitmojis… again! Can you help us figure out who’s real and who’s a Bit in disguise? Vote for the employee that looks the
SERP Domination Equals Digital Success
In the absence of online visibility, it’s impossible to generate leads, win business, or impress shareholders. So, how do we go about improving exposure? We believe that SERP dom
Paragon featured in Kathryn Lancioni’s Latest Book “Public Relations: The Changing Global Landscape”
Public Relations: The Changing Global Landscape looks at predictions about the future of the public relations and digital marketing as reflected in industry surveys and the press.
Marketing’s New Year’s Resolutions
Most New Year's resolutions are broken by the end of January, but that’s because we are all trying to give things up. The key to successfully changing behavior is to do the oppos
Christmas content and the Grinch
Christmas is all about the festive spirit, generosity and, of course, a guilt-free opportunity to have a very good time. Perhaps over-indulge a little. Enjoy an extra mince pie or
The rise of Bothism in marketing
When it comes to marketing, contradictions are good. As long as we can successfully employ Bothism, that is, and find a valid middle ground between extremes. At least, that was the
Christmas – a challenging gift for marketers
Have you seen him yet? In shop windows, on TV ads or billboards? The bearded fellow with an optimistic grin, rosy cheeks and a distinctive red and white suit? If not, it’s on
Bursting the marketing bubble
Covid 19 and Greenhouse Gas Greta. Black Lives Matter and #MeToo. Digital disruption in general and the next unseen global shockwave. The world around us is changing faster and fas