Wish you were here! Paragon at Consensus 2024
By Tom Murphy and Joni Medzadourian There’s no denying that Consensus is the world’s largest (over 15,000 attendees this year!) and most influential conference for crypto, bloc
Building a brand – the fundamentals of communications
So, it’s done. Your killer technology is built and ready to change the world. You understand it completely. You understand the effect it will have on your industry and markets, a
Holiday Marketing – Striking the right balance
How easy is it to take advantage of holiday themes and emotions in marketing? For example, promoting the romantic joy of Christmas – the scenes of happy families gathered around
A World In Spin
Propaganda. A term used in excess within recent years. A term that makes many roll their eyes and say “I don’t fall for it.” A term that everyone is aware of and yet it is st
Signing Off – The Great Resignation and Journalism
$16,000. That was my first salary as a reporter coming out of college. It was my dream job, and I was genuinely excited, but whew, it was still only $16,000. I had studied for four
Thought leadership and the art of op-ed articles
When Elon Musk tweets, the share price of Tesla often does a little jig – up, down or sideways, depending on what the outspoken CEO has posted to his army of followers. It’
How the changing nature of journalism affects pitching
Cision’s recent State of the Media Report has provided helpful insights into the changing role of journalism and how to keep up with the evolving field of public relations. With
An electrifying marketing stunt
After more than 160,000 miles, our Volkswagen Passat is showing its age – unsightly dents and odd grumbles from the trusty engine that is yet to break down – so I reluctantly s
Marketing’s New Year’s Resolutions
Most New Year's resolutions are broken by the end of January, but that’s because we are all trying to give things up. The key to successfully changing behavior is to do the oppos
Christmas – a challenging gift for marketers
Have you seen him yet? In shop windows, on TV ads or billboards? The bearded fellow with an optimistic grin, rosy cheeks and a distinctive red and white suit? If not, it’s on