Are you maximizing your earnings announcements?
As we head towards the end of this quarterly earnings cycle, it is a good time to reflect on Investor Relations (IR) and financial media best practices to leverage for the next qua
News Cycle or Cycling News?
My daily train commute is simply structured, and frequently repeated. Email, Twitter, news digests. Lather, rinse, repeat. What’s becoming as equally repetitive, however, is the
The Essential Nature of Media Relations
Businesses are like living organisms. They are created, they grow and they evolve, which means their approaches to media relations must similarly develop to achieve specific goals
Beyond the Press Release: Survival Skills for Public Relations
“But what do you really do?” The amount of times I’ve been asked this question by friends, family and new acquaintances upon hearing that I’m in Public Relations initially
On or Off the Record
A journalist’s job is to report the news and uncover stories that are captivating and pertinent to their beat. As a public relations professional, my job is to get clients in fro
Problems with the media? Preparation is key.
Being prepared for an interview with the media not only prevents heart palpitations but it will ensure a much better outcome, not only for you but for the reporter. Take my word fo
Food for Thought
Whether you are in finance, fashion or food, if you have visibility with the media, your firm’s image can tarnish in a matter of seconds after a slip of the tongue or a bad marke
Top Five Reasons Public Relations is a Smart Choice
New companies don’t always reserve space in their start-up budget for public relations. Instead, they leave promotion to word of mouth or worse, rely on the belief their work wil
Why Reputation Matters More Than Longevity
When I left my last job to form Paragon, technically I had been working for the same company – Thomson Corporation – for 25 years. It’s nothing to shout from the