Pushing for Change or Pushing for Profit?
Everyone’s familiar with the Dove “Real Beauty” campaign launched in 2004 – inarguably a legend in the annals of concept advertising. The campaign, aimed at challenging the
Hyperbole: The Most Dangerous Concept Ever
Apologies for haphazardly striking a precarious spark with my title, but I desired one final flicker of hyperbole before I jettison it to an island of deplorable linguistic facets
Thought leadership?
Who came up with the term â€thought leadership’? Used correctly, it would be acceptable, but is has become so bastardized that if I write the words at all, I put inverted commas
Content Marketing: Get Real
You’ve heard a lot about content marketing. And sure, it all sounds simple enough. Write a lengthy white paper and then implement a campaign to break it into various distribution
Unstuffing Your Message: A Cautionary Tale
I’m still full from Thanksgiving. Very full. Let’s face it – a more accurate name for the last Thursday in November may well be “National Day of Semi-Historical Overindulg
Don’t ask who won the election, ask how
On Tuesday, November 4, the United States of America experienced a historic national election…kind of. Americans at large don’t appear to invest themselves too heavily in midte
Are conference booths memorable or a waste of money?
In the financial industry, there are several marquee conferences that act as the mixing pot for the markets’ top leaders each year. Those looking to network and increase brand aw
What’s the difference between advertising and PR?
Although many may not believe it, public relations plays a part in almost every product, service or event that we hear about. But so does advertising. Many people have asked me, â€
Paragon is the New Orange
One of the most striking aspects of marketing that I’ve observed in my time at Paragon is the purchase of premiums. Premiums – for those less fluent in promotional linguisticsâ
GM’s Fatal Errors
There’s a passage in Chuck Palahniuk’s novel Fight Club where the narrator tells an airline seatmate that his employer, an automaker, determines whether to recall defective car