How to make a PR professional uncomfortable
Are facts merely pieces of information, to be played like chess pieces, when we feel they are to our advantage? Or should the truth be our moral compass, guiding our moves, regardl
It’s All in the (Event) Details
Event sponsorships play a significant role in any company’s marketing strategy – and their ROI increases exponentially with the right preparation. The major steps of pre-co
The Perfect Media Interview
Media interviews are a power tool used to garner exposure for your brand and position you as a thought leader in your industry. Paragon’s Geena De Rose and P.J. Kinsella offe
Office Olympics: What it takes to become a workplace warrior
Over the past two weeks, I, along with millions of other people around the globe, watched as the world’s top athletes in Rio competed with intensity and vigor to bring back medal
Podcast: Corporate Culture in Financial PR
Corporate culture is an essential aspect of any organization. In this episode of Reputation Matters, intern-turned-associate Johanna Perez interviews Paragon’s summer interns, Jo
Podcast: The Challenges in PR
The PR industry is rapidly changing and facing new challenges. In the first podcast of our new monthly show, Reputation Matter or #RepuMatters, digital expert Chris Lee interviews
What Flavor of News Do You Prefer? [INFOGRAPHIC]
Print and online media share individual and corporate stories with the public. They can influence people’s thoughts and opinions in order to persuade, inform or entertain. Th
Ditch the acronyms!
It’s amazing how much jargon exists in everyday life, as well as business. Acronyms, abbreviations, “in” phrases and industry slang seem to have become badges of honor for so
Neutrality: The PR Catch-22
Generally speaking, most people seek to avoid conflict. It’s often unpleasant, time-consuming and undermines our universal desire to be liked. The major con about neutrality, how
How audience-centric is your organization?
One key theme emerged from The Inbounder marketing conference in Valencia, Spain, last week: Put the customer at the core or lose out. It’s something organizations all say they d