What Flavor of News Do You Prefer? [INFOGRAPHIC]
Print and online media share individual and corporate stories with the public. They can influence people’s thoughts and opinions in order to persuade, inform or entertain. Th
Ditch the acronyms!
It’s amazing how much jargon exists in everyday life, as well as business. Acronyms, abbreviations, “in” phrases and industry slang seem to have become badges of honor for so
Neutrality: The PR Catch-22
Generally speaking, most people seek to avoid conflict. It’s often unpleasant, time-consuming and undermines our universal desire to be liked. The major con about neutrality, how
How audience-centric is your organization?
One key theme emerged from The Inbounder marketing conference in Valencia, Spain, last week: Put the customer at the core or lose out. It’s something organizations all say they d
Expand your universe
It’s time we all step outside our everyday activities and start to think more creatively. All too often, we get absorbed in the daily routine and forget about the possibilities f
Two writes don’t make a wrong
There are much more important differences between business writers on both sides of the Atlantic than whether they should use a ‘s’ or ‘z’. The biggest I’ve seen are the
Are you maximizing your earnings announcements?
As we head towards the end of this quarterly earnings cycle, it is a good time to reflect on Investor Relations (IR) and financial media best practices to leverage for the next qua
News Cycle or Cycling News?
My daily train commute is simply structured, and frequently repeated. Email, Twitter, news digests. Lather, rinse, repeat. What’s becoming as equally repetitive, however, is the
Data in Public Relations: Unleash Your Inner Nerd
Access to marketing data has changed the way we write content, how we conduct PR outreach, and the metrics we set. Yet data without insights is nothing. So access to this great i
7 Great Moments All PR Professionals Experience
Every job has its ups and downs, but these seven moments are guaranteed to put a smile on any PR professional’s face.