Paid Media and PR: A Natural Partnership
The integration of paid media into PR is critical for effective communications in 2016. Here are five reasons why paid media and PR should form a symbiotic relationship.
On or Off the Record
A journalist’s job is to report the news and uncover stories that are captivating and pertinent to their beat. As a public relations professional, my job is to get clients in fro
Good Behavior is Good Business
Here’s the truth: collaborative, respectful partnerships generate the most impactful results. When the relationship between a PR agency and a client is mutually considerate, stre
What Sets Financial PR Apart from Consumer Lifestyle PR?
Many people’s notion of the responsibilities of a public relations specialist is heavily skewed by Samantha Jones’ portrayal of a PR maven on Sex and the City and Shauna Robert
Why Paragon, Mike?
In my first weeks at Paragon I’ve had many conversations with friends and colleagues that always seem to reach the same question: why Paragon, Mike? I thought it would be fitting
Reputation Matters
In the wake of Paragon PR achieving its first agency awards – winning a 2015 Communicator Award and being named as a finalist in the Stevie Awards – I thought it would
Paragon Appoints Michael Ross as President
Hoboken, NJ, April 30, 2015; Paragon Public Relations LLC (“Paragon”), a leading provider of integrated communications to the financial industry, has appointed Michael Ross as
5 Benefits of unleashing “stupid questions”
It’s often the first utterance after introductions in a sales dialogue. “How can I help you?” There’s no fear in the first question. No internal doubts about undermining th
Pushing for Change or Pushing for Profit?
Everyone’s familiar with the Dove “Real Beauty” campaign launched in 2004 – inarguably a legend in the annals of concept advertising. The campaign, aimed at challenging the
Hyperbole: The Most Dangerous Concept Ever
Apologies for haphazardly striking a precarious spark with my title, but I desired one final flicker of hyperbole before I jettison it to an island of deplorable linguistic facets