Good Behavior is Good Business
Here’s the truth: collaborative, respectful partnerships generate the most impactful results. When the relationship between a PR agency and a client is mutually considerate, stre
What Sets Financial PR Apart from Consumer Lifestyle PR?
Many people’s notion of the responsibilities of a public relations specialist is heavily skewed by Samantha Jones’ portrayal of a PR maven on Sex and the City and Shauna Robert
Why Paragon, Mike?
In my first weeks at Paragon I’ve had many conversations with friends and colleagues that always seem to reach the same question: why Paragon, Mike? I thought it would be fitting
Reputation Matters
In the wake of Paragon PR achieving its first agency awards – winning a 2015 Communicator Award and being named as a finalist in the Stevie Awards – I thought it would
Paragon Appoints Michael Ross as President
Hoboken, NJ, April 30, 2015; Paragon Public Relations LLC (“Paragon”), a leading provider of integrated communications to the financial industry, has appointed Michael Ross as
5 Benefits of unleashing “stupid questions”
It’s often the first utterance after introductions in a sales dialogue. “How can I help you?” There’s no fear in the first question. No internal doubts about undermining th
Pushing for Change or Pushing for Profit?
Everyone’s familiar with the Dove “Real Beauty” campaign launched in 2004 – inarguably a legend in the annals of concept advertising. The campaign, aimed at challenging the
Hyperbole: The Most Dangerous Concept Ever
Apologies for haphazardly striking a precarious spark with my title, but I desired one final flicker of hyperbole before I jettison it to an island of deplorable linguistic facets
Thought leadership?
Who came up with the term ‘thought leadership’? Used correctly, it would be acceptable, but is has become so bastardized that if I write the words at all, I put inverted commas
Content Marketing: Get Real
You’ve heard a lot about content marketing. And sure, it all sounds simple enough. Write a lengthy white paper and then implement a campaign to break it into various distribution