How Gen Z is Changing Journalism
As a new generation enters the workforce, it’s only natural for them to cause a stir – however, it’s clear to many that Gen Z is not just stirring, but shaking, the entir
Social Media Do’s and Don’ts
Social media has become a staple in many people’s lives, whether it be for business or for your own personal enjoyment. When it comes to the business side of social media, there
#HowTo Write a Good Hashtag
All brands dream of the moment their carefully-crafted content campaigns suddenly take off and set social media alight. Marketing teams can then sit back and relax as an expanding
Paragon Pets: Match the Pet to the Paragonian
At Paragon, we take any opportunity we can get to boast about our pets. Therefore, in the spirit of National Pet Day (4/9), we asked the team to share the cutest picture of their f
Attack of the Bitmojis: Who’s Who? 🏆
Code red! Paragon has been taken over by Bitmojis… again! Can you help us figure out who’s real and who’s a Bit in disguise? Vote for the employee that looks the
Marketing’s New Year’s Resolutions
Most New Year's resolutions are broken by the end of January, but that’s because we are all trying to give things up. The key to successfully changing behavior is to do the oppos
The rise of Bothism in marketing
When it comes to marketing, contradictions are good. As long as we can successfully employ Bothism, that is, and find a valid middle ground between extremes. At least, that was the
Bursting the marketing bubble
Covid 19 and Greenhouse Gas Greta. Black Lives Matter and #MeToo. Digital disruption in general and the next unseen global shockwave. The world around us is changing faster and fas
What matters… in black and white
Tweeting about serious issues like racism is easy. Creating content that positions a brand as ethical is also a (socially distanced) walk in the park. But making a real difference
What does the coronavirus mean for Corona beer?
It’s never tasted quite so good. In fact, it’s never tasted good at all except when it has a slice of zingy lime squeezed into the top of the bottle. A Corona beer, tha