Brand activism – is it the future?
How political should a company or brand be in today’s post-truth world? After backing American footballer Colin Kaepernick, who famously knelt during the national anthem befo
The Ryder Cup – a sporting and marketing phenomenon
(Image: GETTY) The four annual golf majors are fantastic sporting occasions but the Ryder Cup, which takes place at Le Golf National in France this weekend, is bigger and better, a
Quirky Football Unveilings – Evolving use of Social Media
With the memories of the World Cup still fresh in our minds, the football (soccer) season is back underway with most top-tier European leagues having already played their first wee
Be heard – opinions matter
Corporate communications can be risk-averse and consequently unchallenging, but the objective should often be the opposite – to engage your audience by being thought-provoking an
Changing Methods of Marketing – From a Gaming Industry Perspective
It would be incredibly difficult to find someone who has never played at least one video game in their life. The stereotypical view is that video games are made only for male teena
Who will win the marketing world cup?
The 2018 FIFA World Cup has kicked off in Russia with 32 national teams fighting to win the coveted gold trophy. It is also the ultimate test of global sporting brands and their co
How to optimize social media for business
“Don’t judge a book by its cover” is a popular idiom, but most people do not have the time or patience to look past a dull front page. Today, think of social media as your co
10 reasons to target your 2018 blogging strategy
In the drive to exploit the latest trends in the dynamic world of digital marketing, it is easy to overlook the importance of more traditional parts of the content mix. Like the go
The art, science and risk of Super Bowl advertising
The Super Bowl is a glitzy sports and entertainment phenomenon that guarantees a viewership of 100 million in the United States alone. This year’s show at the US Bank Stadium in
4 New Year’s Resolutions to Revamp Your Brand in 2018
We’ve all heard the phrase, “New Year, New Me”. It is a symbol of change and commitment. While individuals partake in lifestyle changes every year, businesses can also benefi