Social Media, Emphasis on Social
“Pay no attention to that man behind the curtain!” Chances are, anyone who’s seen The Wizard of Oz, or even How I Met Your Mother, recognizes the above reference. The quote o
Maximize your industry event participation
When all’s said and done, the most important factor in a successful industry event is the value of networking. For most people, everything else is secondary. The quality of panel
We loved debate. Not Twitter.
Once again, my inspiration comes from the announcement of a media outlet’s purported death. The Atlantic published a eulogy for Twitter this week by Adrienne LaFrance and Robinso
Problems with the media? Preparation is key.
Being prepared for an interview with the media not only prevents heart palpitations but it will ensure a much better outcome, not only for you but for the reporter. Take my word fo
Feedback: the sexiest word in business
As a PR, I have a burning desire to dive into today’s burgeoning pools of questions and comments, compliments and scorn-filled diatribes. Perhaps my journalism education has ingr
Econoblogosphere challenges financial PR
Journalists like to complain about how press officers for financial institutions have restricted access to bankers and enforced more message discipline in recent years. This has ma
First impressions last the longest
Regulation has sparked the creation of numerous firms in the financial technology and trading arena. It’s often difficult to distinguish them. Given this rapid expansion, the qua
Can you translate that please?
People love to use jargon in all professional fields from the restaurant service industry (“Can you tell the two-top at 19 the mashers are 86-ed? I’m in the weeds!”) to the o
The Social Release
It’s become a clichéd David vs. Goliath bout: the news release vs. social media. For the first time however, we can’t be sure which is slinging the stones and which is the doo
Industry Awards – Are they worth winning?
It’s long been our view that the only awards in the financial industry really worth winning are the ones that don’t come with any strings attached. Next time a salesperson ema