The Changing Brand of the White House
You might not have ever thought about the White House as a “brand.” But it is. It represents an important institution in American government, it is recognizable both as a place
Your brand screwed up. Now what?
At some point in your career, you will likely face the challenge of overcoming a negative situation for your company and a brand crisis. If you are lucky, this will be a relatively
What’s in a Name? (The Trend of De-branding)
What’s in a brand name? Is that how customers recognize a brand, by its name? Or do they associate a brand more with its logo, the visual representation of the company’s identi
Building your brand in uncharted territory
Launching or expanding your brand in uncharted territory is an exciting endeavor that can reap great rewards over the long term. But it is important to confront the potential risks
It’s time for your mid-year marketing check-up
I’d rather not say that July is winding down, but summer once again seems to be flying by! As we all try to make the most of our remaining summer plans, believe me when I say tha
The Branding Genius of Pokemon Go
Pokemon Go, a free mobile gaming app that uses augmented reality to allow users to catch, train and battle Pokemon in the ‘real world’, is the newest app to take the world by s
The Challenge for Small Business Start-Ups
We see a lot of young companies and start-ups, especially financial technology firms. Every CEO is adamant that their business model is on the fast-track, headed for rapid growth,
Your Brand: Should You Dare to Compare?
I was recently watching a kid-friendly TV show with my family. One of those typical commercials came on comparing diaper brands in a side-by-side demonstration, using that curious
How to Write an Effective Blog in 5 Steps [INFOGRAPHIC]
While we at Paragon are outspoken fans of business blogging, we recognize that not every piece of content will resonate with its audience. So, what is it that makes an effective bl
No Filter: Instagram’s Brand Gamble
In 2016, we’ve decidedly reached the era where the disruptive startups of Silicon Valley are weaving their way, with varying degrees of chagrin, toward corporate territory. Despi