The Marketing Super-Fail of Soccer’s Super-Rich
On Wednesday night the soccer world will be focused on Porto’s magnificent Estádio do Dragão, Portugal, where Manchester City and Chelsea will fight for the right to lift t
Getting the ‘Public’ back in Public Relations
Although the exact date public relations was born is widely debated, one thing that remains true is the public engagement element of this profession. PR pros thrive on immersing th
Marketing is a simple game… if you spot the next Michael Jordan
In 1996, I interviewed Michael Jordan in the changing room at the San Antonio Alamodome as he prepared for the All-Star game. It did not feel like an interview with a normal human
Top Tips for Winning Awards that Matter
While PR firms like collecting awards on behalf of their clients, the industry has become saturated. To use an expression suited for the time of year, the golden goose of media com
Specialist PR firms make more sense
If you’re thinking about hiring a public relations agency, choose carefully. Hiring a global firm with thousands of employees can be enticing, but know what you’ll be paying fo
Walking Far, Supporting Charity and Learning Lessons
A few weeks ago, I completed a lengthy charity walk over the headlands of England’s ancient Jurassic Coast. It was a fantastic day that will raise well over half a million pounds
What Flavor of News Do You Prefer? [INFOGRAPHIC]
Print and online media share individual and corporate stories with the public. They can influence people’s thoughts and opinions in order to persuade, inform or entertain. Th
Requiem for a Resume
Last week, the NCAA tournament – arguably the most exciting sports championship of the year – kicked off around the country. As always, “March Madness” did not disa
Five things my sister’s wedding taught me about business
Image courtesy of the Newlyweds, and their hilarious dog Dexter. This past weekend I spent hours in front of cameras, friends and most importantly, family. As my face has spent t